Golden Roastery

Golden Roastery had the hard part solved. Turkish coffee, nuts roasted and sold by the pound, Palestinian sweets and Turkish delight in a lit case on Fondren Road. The room did the selling, and regulars came back for it.

None of that reached anyone who had not already walked in. The social account sat under a thousand followers. There was no online store, and no photography that could have carried one if there had been. Everything past the front door was missing.

We took the whole stack rather than a slice of it: social, the store, the photography that fills it, the video, and the paid media pointing at all of it.

We built the account around what the shop already does well: product close enough to want, made in the room, cut short and vertical. No stock, no borrowed trends. The counter is the set.

In roughly three months the account went from under a thousand followers to about ten thousand, and the comments turned into foot traffic.

We built and launched goldenroastery.store as a working shop, not a brochure: the full catalogue by category, from roasted nuts and coffee through spices, olive oil, honey and kunafah, with weights, variants, pricing and checkout.

It gave the business a second counter. Orders began arriving from people who had never been to Fondren Road, and the store has been live and selling for two years.

A catalogue this wide falls apart when the photography drifts. Every nut and seed arrives overhead in the same white bowl, at the same height, on the same ground. Every spice is a cone on the same plate. Shot that way, a shelf of unrelated products reads as one shop.

Around 250 photographs came out of it, and they are still the images running the store today.

The strongest ad we ran was a straight one: a member of staff on the shop floor, the offer stated plainly, free kunafa with any purchase.

We cut it twice, once in English and once in Arabic, so the campaign spoke to a Houston customer in whichever language they were already scrolling in.

Some of the audience needed a reason to make the drive once. So we proposed one: the Golden Bazaar, an in-store event built around tasting the things that are hard to describe in a caption.

We produced the promo, ran the local campaign behind it and filmed the day. About 150 people came through, and a good share of them became regulars.

The store we built is still the one taking orders, the photography we shot is still the photography on the product pages, and the account we grew is still the channel the shop announces from.