Alex Nguyen

Alex Nguyen was already making things people watched. In the first year we worked together, two of his videos passed 800,000 and 1.2 million views.

His following barely moved. He finished that year roughly where he started it, at about ten thousand followers.

Nothing connected one video to the next. A vlog, then a get-ready-with-me, then a brand review, each one starting the relationship over. Views without a format do not compound, because nobody follows a one-off.

So the first year went to finding out what worked. The second went to building something that could be run every week.

We wrote and produced against several concepts at once: personal vlogs, get-ready-with-me cuts, brand reviews and shoe reviews. Each was shot, edited and published inside the same week, so the account could ask a question and get an answer quickly.

Two broke out inside the first six months. Neither of them changed the follower count, and that told us as much as the views did.

In February 2024 we rebuilt the account around a single premise: $50 Finds. One budget, one category, one video. Shoes, jeans, jackets. The constraint stays, the subject changes.

A format does something a viral video cannot. It tells a person what they are following.

In the quarter that followed, the account went from 10,500 followers to 120,000.

Concept and script, filming, editing, publishing, on a schedule. Alex shows up and performs. That is the whole arrangement, and it is the reason the cadence has held for three years without a gap.

No paid media has ever run behind this account. Every number on this page is organic.

Where the account once averaged three to four thousand views, it now averages around fifty thousand. That is the baseline, not the highlight.

The highlight is that the concept we first pitched him, shoes on a budget, is still the one carrying the account two years later.

Twix, DJI and Tommy Hilfiger came to Alex. We scripted, filmed and edited the work.

The Twix campaign passed 17 million views.